Kripalu Center for Yoga & Health

Explore the power of you.

Kripalu is the largest retreat center for yoga, health, and holistic living in North America. They are a nonprofit educational organization dedicated to empowering people and communities to realize their full potential through the transformative wisdom and practice of yoga.

For more than 30 years, Kripalu has been serving humanity by offering a variety of inspiring wellness trainings that allow students to deepen their practice and share their passion with the world by teaching skills for optimal living through experiential education.

They have become known the world over for their professional, heartfelt service, their unique approach to personal growth and transformation, and for the vitality of their curriculum. People have come to associate the word “Kripalu” with a unique tone, feel, set of values, and way of being. Some people call this the “Kripalu Experience.”

Project Requirements

Kripalu attracts more than 40,000 people a year who seek a joyful, inclusive, and compassionate environment for wellness, learning, and on-site retreats but lacked a way to extend that experience beyond their campus. The Interplicity team was brought in to bring Kripalu’s vibrant, energetic vision to life through a new online education experience to not only accommodate their different modalities of blended learning but enrich their relationship extension program with each student.

  • Custom Branded Platform 90%
  • E-Commerce & Course Registration 20%
  • Course Building & Curriculum Design 40%
  • Client Training & Student Support 75%

Strategy

Interplicity worked with Kripalu to distill their unique requirements and build a custom solution to facilitate the same high level standards of education students have come to expect. In addition, we modeled Kripalu’s primary website and branding and turned the final design into a clean, minimalist yet responsive site for both desktop and mobile devices to ensure visitors could immerse themselves in their learning while continuing to deliver the Kripalu Experience.

Results

Behind the scenes, the site’s content management system (CMS) helps the Kripalu Online Learning team add new content quickly through a variety of custom templates and layouts without needing to know how to code. Students are finding it easier to locate the information they need while ensuring the site design is simple, yet intuitive enough to stay out of the way while allowing the learner to be guided through the constructed learning path.